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Food Lion Delhaize America plans to close 113 Food Lion underperforming stores. In addition, the company will convert the Food Lion store in Lake City, Fla., to a Harveys store. As a result of these actions, Delhaize America will no longer operate the Food Lion banner in Florida, but will continue operations of its Sweetbay and Harveys banners in the state. The company is increasing its density of Food Lion stores in other states by converting Bloom and Bottom Dollar Food stores to Food Lion, specifically in Maryland, North Carolina and Virginia. After these actions are complete, Food Lion will operate in 10 states and have 1,127 stores.
"Food Lion is focused on repositioning our business for future growth," said Cathy Green Burns, president of Food Lion. "By closing underperforming stores, we will continue to position Food Lion for success, especially in light of our brand strategy results. We are very pleased with the reaction from our customers on the implementation of our new brand strategy work, which includes being recognized as a price leader, making our stores easier to shop, offering the greatest value in private brands and providing fresh produce. However, we also determined the most successful markets for these investments are areas where we have strong store density or high market share. As we move forward with implementing our strategy this year, Food Lion will launch its next market this quarter and expects to be substantially complete by year-end. We look forward to accelerating the Food Lion strategy and bringing the strategy to life in an additional 600 to 700 stores."
Joined: Fri Jul 17, 2009 8:34 pm Posts: 369 Location: Rising Fawn, GA
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The free market in action.
_________________ Of all tyrannies, a tyranny sincerely exercised for the good of its victims may be the most oppressive. .. those who torment us for our own good will torment us without end for they do so with the approval of their own conscience. C.S. Lewis
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The shopping mall that the Food Lion has left is in very good condition and let's hope that it will be used to it's fulliest potential, and not just by another grocery store. We should be looking at other business besides just grocery stores to fill the space. If we get tunnel vision on just groecery stores, I feel it will just sit there empty. Let me say that we are in better shape now with the Chamber of Commerce to at least have the data and drive to fill the store with something.
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